Granbell Hotel and Le Grand appoints IMC as market representative

Granbell Hotel and Le Grand situated in Colombo and Galle respectively, appoints Intrepid Marketing & Communications as their representative to establish their presence in India to further accelerate record of Indian visitors.

Nestled in the heart of the crowning jewel of Sri Lanka’s colonial past, Le Grand Galle offers the majestic grandeur of a Galle hotel. It provides an array of leisure activities for guests including river safari, culinary demonstration, and Galle Fort tour that ensures an exposure to Sri Lanka’s authentic culture. Meanwhile, Granbell Hotel, Colombo, which opened its doors to visitors in early May last year, offers a combined experience of Japan’s high-quality service standards with Sri Lanka’s globally acclaimed hospitality. Collectively, the hotels are a reflection of Sri Lanka’s most coveted leisure and luxury experiences and beckons Indian travellers exploring a serene sojourn.

Both properties are owned by leading Japanese company Belluna Co. Ltd, which is listed on the Tokyo stock exchange. The company has seven Granbell Hotels and one Le Grand hotels based in Japan and manages properties in Japan as well as in Maldives.

Commenting on the association with Intrepid Marketing & Communications, Mr. Hiroshi Yasuno, CEO Belluna Co. Ltd Company, said, “We are delighted to tie up with Intrepid Marketing & Communications to strengthen the foothold of Granbell Colombo & Le Grand Galle, in India. India is a key market for us and generating the maximum revenue from India is our goal. Having two properties in pivotal geographical locations in the country, it’s important that we ensure that we have a strong presence in the Indian market. With the experience Intrepid possesses with Sri Lanka and with representing global hospitality brands, we are certain that this partnership will be fruitful and will benefit our properties to gain a competitive advantage in the Indian market.”

Welcoming Granbell Hotel and Le Grand to their growing portfolio, Ms. Neeti Sharma, Director, Intrepid Marketing & Communications, expressed, “We are excited to promote Granbell Hotel and Le Grand in the India market and amplify its presence through strategic sales and communication initiatives. It is an ideal time to introduce the properties as the Indian outbound market is brimming with pent-up demand and Sri Lanka continues to be one of the most sought-after destinations for Indians. We look forward to positioning Granbell and Le Grand as aspirational hospitality brands amongst leisure and luxury seeking audiences in key metro cities in India.”