In an exclusive conversation with Travellers World, Rana Abu Alhala, CEO of Plan B Travel & Tourism, shares the inspiration behind her company and how it delivers exceptional travel experiences. With a deep passion for Jordan’s heritage and a commitment to sustainable tourism, she discusses how Plan B caters to both B2B and B2C clients, stands out in a competitive industry, and effectively attracts travellers worldwide.
What inspired you to start Plan B Travel & Tourism, and how do you ensure exceptional travel experiences?
The inspiration behind founding Plan B Travel came from a lifelong passion for Jordan’s heritage, culture and natural beauty. Fascinated by the landscapes, like the ancient ruins of Petra and the vast deserts of Wadi Rum. However, many tourists were missing the deeper, more authentic experiences that Jordan has to offer. My goal was to curate meaningful journeys that could allow visitors to connect with the heart of this beautiful country. We ensure exceptional travel experiences by taking the time to understand each individual’s interests and preferences, tailoring tours and activities accordingly. Our knowledgeable and friendly staff go above and beyond to ensure every aspect of the trip is enjoyable and memorable.
Does Plan B primarily serve B2B or B2C clients, and how do you tailor services to their needs?
Plan B Travel serves both B2B and B2C clients. For B2B clients, we offer MICE & corporate travel management services, optimizing travel plans and managing costs. For B2C clients, we provide personalized leisure travel experiences, including but not limited to luxury holidays, classical tours, and religious tours. our services are tailored to meet the diverse needs of both markets.
How does Plan B differentiate itself in offering personalized travel itineraries amid industry competition?
Plan B Travel differentiates itself by focusing on sustainability and responsible tourism, offering authentic and immersive experiences that allow travelers to connect with the destination. We prioritize using locally-owned businesses and environmentally-friendly practices, creating a positive impact on communities and environments. This commitment to sustainability and personalized service sets us apart from competitors.
What types of tourism packages do you specialize in, and who is your primary target demographic?
Plan B specializes in various tourism packages, including leisure escapes, corporate travel, Hajj & Umrah pilgrimages, outgoing adventures, and events management. We target both local and international travelers interested in exploring Jordan and other destinations, with a focus on cultural, historical, and religious experiences.
How does Plan B promote its services to attract international and regional travellers effectively?
Plan B Travel relay on digital platforms and partnerships, to attract international and regional travelers. our focus on sustainable and responsible tourism practices also serves as a marketing tool, appealing to travelers seeking ethical travel experiences. We also believe that direct presence and communication cannot be altered therefore we strive to attend as much road shows and travel related events as possible.
