Escape Plan announced its partnership with Snitch, making the fashion and lifestyle brand the third to join its growing platform after HRX and Rare Rabbit. The collaboration reflects Escape Plan’s strategy of enabling leading consumer brands to expand into the travel category through its end-to-end platform spanning product development, sourcing, manufacturing and distribution, while strengthening its position as the preferred growth partner for brands looking to build adjacent lifestyle businesses.
Escape Plan has launched a digital-first campaign to promote this launch. The digital campaign reflects the new blurred lines between fashion and travel, turning luggage into the next style essential. Featuring Snitch’s bold design language and high-energy visual storytelling, the campaign captures the mindset of a generation that curates every moment, from airport looks to weekend getaways. More than launching a travel collection, it positions travel as the next frontier of self-expression for Gen Z and young millennials.
The expansion comes as Snitch continues its rapid growth trajectory. With over 115 stores across India, an 80% year-on-year revenue growth to ₹900 crore in FY26, and a fast-scaling omnichannel business, Snitch is building on its strong consumer affinity to extend into adjacent lifestyle categories, with travel emerging as a natural next step. The partnership also strengthens Escape Plan’s positioning as the preferred platform for lifestyle brands looking to expand into adjacent categories. By combining expertise across product development, sourcing and distribution, Escape Plan enables brands to build and scale travel businesses without investing in new capabilities, accelerating speed to market while maintaining brand identity.
Abhinav Pathak, Co-founder and CEO, Escape Plan, said, “Today’s consumers expect the brands they love to be part of every aspect of their lifestyle, including travel. As more lifestyle brands like Snitch look to expand into adjacent categories, they need a partner that understands both the travel ecosystem and the complexities of building products at scale. Escape Plan was built to bridge that gap. Our partnership with Snitch reflects our vision of becoming India’s preferred platform for brands looking to build and grow meaningful travel businesses.”
As Indian consumers increasingly view travel as an extension of their lifestyle rather than a purely functional need, Snitch sees travel as a natural extension of its fashion-first identity, enabling customers to complete their travel look with luggage and travel essentials that reflect the brand’s signature style. Bringing together Snitch’s contemporary design language and Escape Plan’s expertise in travel product development, the association caters to young, digitally native consumers seeking a seamless blend of style, utility, and everyday functionality.
The inaugural range includes hard-shell luggage, cabin and check-in trolleys, laptop trolleys, backpacks and travel accessories. Built with lightweight yet unbreakable polycarbonate shells, 360-degree spinner wheels, TSA locks and smart compartments, the range is designed to meet the evolving needs of modern travellers. The entire range will be available across Snitch’s online and offline retail channels, as well as through Escape Plan’s omnichannel distribution network.
With Snitch joining Escape Plan alongside HRX and Rare Rabbit, the company continues to expand its portfolio of brand partnerships, reinforcing its vision of building India’s leading travel platform for consumer brands.
