Dubai Tourism Surpasses Pre-Pandemic Levels in H1 2023

National, 8th August 2023: Dubai’s tourism industry is booming, with the emirate welcoming a record 8.55 million international visitors in the first half of 2023. This is a 20% increase over the same period in 2019, before the pandemic.

The city’s hotels are also performing well, with occupancy rates averaging 78% in H1 2023. This is higher than the pre-pandemic occupancy rate of 75%. The average daily rate (ADR) for hotels in Dubai is also up, from AED444 in H1 2019 to AED534 in H1 2023.

Dubai’s tourism success is attributed to a number of factors, including its diverse offerings, its strategic location, and its investment in infrastructure. The emirate has a wide range of attractions for visitors, from historical sites to world-class shopping malls. It is also located in a strategic position between Europe and Asia, making it a convenient destination for travelers from both continents.

In addition, Dubai has invested heavily in infrastructure in recent years, including new airports, highways, and hotels. This has made it easier for visitors to get to and around the city and has helped to attract more tourists.

Dubai’s tourism success is good news for the emirate’s economy. The tourism sector is a major driver of economic growth in Dubai, and it is estimated to contribute around 20% of the emirate’s GDP. The strong tourism performance in H1 2023 is a sign that Dubai is well on its way to achieving its goal of becoming the world’s most-visited city.

The city’s tourism growth is being driven by a diverse range of markets, including Western Europe, the GCC and MENA, South Asia, Russia, CIS, and Eastern Europe, North Asia, South East Asia, the Americas, Africa, and Australasia. The city is also becoming a major cruise and yachting hub, with a number of new cruise ships and yachts calling on Dubai in recent months.

Dubai’s tourism success is a major boost for the emirate’s economy, and it is expected to continue to grow in the years to come.