Bengaluru, February, 2025: In a move aimed at transforming the hotel booking experience, Cleartrip, a Flipkart company and one of India’s leading travel platforms, has introduced its latest feature—‘Explore Hotels by Vibe.’ This innovation is set to streamline the travel planning process by allowing users to find accommodations based on the overall mood and experience they seek.
A New Dimension to Hotel Discovery
The feature offers a video-first interface, simplifying hotel searches for India’s diverse travelers. Rather than browsing through extensive lists, users can now choose accommodations tailored to the essence of their trip, eliminating the need to sift through multiple platforms for recommendations. Whether it’s an adventure trip, a romantic getaway, or a serene retreat, Cleartrip’s AI-backed curation ensures that travelers find the perfect stay based on their preferred vibe.
With a growing database encompassing 5,000+ hotels across 23 cities, the platform classifies accommodations into 11 distinct moods, making the selection process more intuitive. By summarizing guest reviews and highlighting key amenities, the feature enhances decision-making and removes the guesswork from hotel booking.
Catering to Evolving Traveler Preferences
Recognizing that no two travelers are alike, Cleartrip’s ‘Explore Hotels by Vibe’ aligns accommodations with user aspirations and experiences. This innovation is particularly beneficial in a travel landscape where personal preferences dictate choices more than ever. It caters to a broad demographic, from solo Gen Z adventurers to families looking for a hassle-free vacation.
To showcase this customer-centric approach, Cleartrip has released a brand film highlighting how the feature caters to various traveler segments, making hotel selection more engaging and accessible.
Leveraging AI for an Enhanced Experience
Ganesh Ramaswamy, Chief Product and Technology Officer at Cleartrip, emphasized the role of AI and data-driven insights in personalizing travel experiences.
“At Cleartrip, our focus is always on innovation with a customer-first approach. With ‘Explore Hotels by Vibe,’ we aim to simplify hotel discovery by offering a more immersive, experience-driven selection process. Travelers today seek accommodations that resonate with their journey’s essence, and our AI-powered insights enable them to make confident, well-informed decisions,” he said.
The property listings are based on extensive fieldwork and guest preferences, ensuring that travelers can explore hotel features through detailed videos before booking. This user-friendly approach seeks to replace conventional hotel browsing with an engaging, intuitive selection process.
Future Expansion and Continuous Enhancements
Cleartrip plans to expand its reach by adding more destinations to the ‘Explore Hotels by Vibe’ feature and refining the experience based on user feedback. The company aims to tackle a major challenge faced by online travel agencies—simplifying hotel discovery through an experience-focused lens. As the travel industry continues to evolve, innovations like these signal a shift towards intuitive and emotionally connected travel planning.
With this latest development, Cleartrip is not only offering convenience but also reshaping how travelers perceive and interact with hotel booking platforms, making the process seamless and tailored to their personal travel aspirations.