CK Israni Group announces the expansion of its Lifestyle segment with the landmark introduction of MOISHI, UAE’s cult-favourite Japanese confectionery brand, to the Indian market. With this move, the CK Israni Group is not simply introducing a new dessert brand; it is establishing and leading an entirely new category within India’s organised food and beverage market.
MOISHI is not just a dessert brand; it is a category leader in handcrafted mochi ice cream. Often viewed as a cultural phenomenon and a sensory experience that has taken Dubai and the UAE by storm, MOISHI has amassed a fanatical following across generations and luxury food lovers worldwide. Its India debut represents not just a brand launch, but the formal entry of premium mochi ice cream as an organised retail segment within the country’s evolving dessert landscape.
First Time in India
Mochi ice cream as a premium, branded experience has never existed in India at this level. MOISHI’s arrival marks a genuine first — a category-defining moment for Indian food culture. CK Israni Group, known for identifying and nurturing world-class lifestyle brands, recognised that India’s increasingly sophisticated, globally-aware consumer — especially the youth — was ready for something genuinely new.
“India’s lifestyle and F&B sector is at an inflection point,” said Chandni Nath Israni, Co-Founder of CK Israni Group. “Over the past decade, we have seen a decisive shift in consumer behaviour. Urban audiences are more travelled, more informed and far more receptive to globally benchmarked formats. The market is no longer just experimenting with international concepts, it is ready to institutionalize them. MOISHI allows us to enter India with a proven category leader and build the premium mochi ice cream segment in a structured, scalable manner. This is not about following a trend. It is about recognising a ripe market opportunity and moving early with conviction.”
What is MOISHI? The Bite You Didn’t Know You Needed.
Born at the intersection of Japanese craftsmanship, Lebanese heritage, and Dubai’s pioneering energy, MOISHI creates handcrafted mochi ice cream — a centuries-old Japanese tradition, reimagined for the modern world. Think pillowy-soft glutinous rice cake dough, meticulously wrapped around premium Italian-grade ice cream, available in bold, unexpected flavor combinations that are as picture-worthy as they are indulgent. Every MOISHI piece is a small, perfectly formed moment of joy, handcrafted using
Partially imported Japanese ingredients fused with locally-sourced elements, ensuring that every bite is a work of art. No shortcuts. No compromises. Just craft.
Why MOISHI Hits Different.
The MOISHI difference lies in what it stands for:
- Japanese-Inspired Fusion Craftsmanship: Authentic mochi dough tradition meets premium ice cream in unexpected, boundary-pushing flavour combinations. This is not imitation — this is innovation.
- Each mochi is individually handcrafted: Each mochi is individually crafted with an obsessive attention to detail, using ingredients partially sourced from Japan. Mass production has no place here.
- A Visual and Sensory Spectacle: MOISHI products are designed to stop scrolls. The vibrant colours, the soft textures, the perfect bite—this is the ice cream that was made to be seen, shared, and savoured.
- Culture in Every Bite: MOISHI is the product of three cultures colliding: Lebanese spirit, Japanese precision, and Dubai’s fearlessness.
- Format-Led Innovation: Rather than adapting existing ice cream in to a new shape,MOISHI’score expertise lies in the mochi format itself. Texture, temperature balance and flavour construction are central to the product experience.
- Gift-Worthy. Moment-Making: Whether it’s a curated gift box or a personal indulgence, MOISHI transforms ordinary occasions into unforgettable memories, perfectly aligning with India’s gift culture.
CK Israni Group: Setting the Benchmark
The launch further strengthens CK Israni Group’s position as a leading curator of premium global brands in India. Rather than competing within saturated segments, the Group has demonstrated a consistent strategy of introducing globally benchmarked concepts and building them into structured categories domestically.
With MOISHI, CK Israni Group is not following a trend. It is setting the standard for premium mochi ice cream in India and taking early leadership in a segment poised for rapid growth among young, globally aware consumers.
Launch locations and timelines will be announced shortly.
