Madhya Pradesh, November 6, 2024: On the special occasion of Madhya Pradesh’s Foundation Day, Chief Minister Dr. Mohan Yadav launched a captivating new TV commercial, “Moh Liya Re,” created by the Madhya Pradesh Tourism Board. This latest TVC seeks to showcase Madhya Pradesh’s stunning natural beauty, historical heritage, and vibrant cultural diversity through a fresh and captivating lens. The TVC is brought to life by the talented and celebrated actor, Pankaj Tripathi, whose performance adds an inspiring depth and charm to the campaign.
Sheo Shekhar Shukla, Principal Secretary of the Tourism Department and Managing Director of the Tourism Board, commented, “Madhya Pradesh Tourism is globally renowned for its scenic locations and breath-taking landscapes. Our continuous endeavor has been to present the state’s iconic destinations with a distinct identity that resonates not just across India but internationally. This new TVC, brimming with vivid visuals, color, and life, will play a pivotal role in drawing travellers to our beautiful state.”
“Moh Liya Re” – A New Perspective
This TV commercial masterfully portrays Madhya Pradesh’s unique natural splendor, spiritual landmarks, historical sites, and rich wildlife, igniting a desire among tourists to revisit and explore the state even more deeply. Through “Moh Liya Re,” the audience is once again reminded of Madhya Pradesh’s enchanting allure, reiterating that “Jo Aaya Wo Wapas Aaya, Ye MP Ki Maya”. The previous campaign, “MP Ki Maya,” launched in September 2023, has already garnered immense popularity, amassing over 29.7 million views across social media platforms including Instagram, YouTube, Facebook, and Twitter. Specific engagement highlights include 9,262,161 views on Instagram, 12,637,120 on Facebook, 6,365,305 on YouTube, and 1,507,000 on Twitter.
The Journey of Madhya Pradesh’s Memorable TVCs:
- 2023: MP Ki Maya
- 2018: Tak Tak
- 2016: MP Mein Dil Hua Bachche Sa
- 2013: Rang Hai Malang Hai
- 2010: MP Ajab Hai, Sabse Gajab Hai
- 2008: Hindustan Ka Dil Dekho
- 2006: Teel dekha, Taad Dekha, Hindustan ka dil dekha
This journey of captivating and impactful campaigns has firmly placed Madhya Pradesh on the map as a premier destination in India, rich with unparalleled beauty and unforgettable experiences.