BWH Hotels Announces Aiden by Best Western @ The Mall Amritsar

New Delhi, 12th Feb 2024 – BWH Hotels has joined forces with TMV Projects Pvt. Ltd. to unveil their latest boutique lifestyle hotel, Aiden by Best Western @ The Mall Amritsar, signaling their commitment to offering unique and unforgettable experiences for travelers nationwide. This avant-garde establishment promises to deliver a seamless fusion of local charm and contemporary style, making it a remarkable addition to the city of Amritsar.

As Best Western Hotels expands further into the upscale segment within the region, this new venture bolsters its existing portfolio of three distinguished brands in Amritsar. This collaboration marks the third of its kind in India, following the successful openings of “Aiden by Best Western Goa” and “Aiden by Best Western Bengaluru.”

Featuring 51 trendy guest rooms, cutting-edge banqueting and meeting facilities suitable for both business and social events, recreational amenities, and a variety of food and beverage options, including a stylish all-day dining restaurant and bar, as well as a vibrant rooftop bar and grill offering sweeping city views, Aiden by Best Western @ The Mall embodies the stylish essence of the renowned Aiden by Best Western brand.

“We are thrilled to introduce Aiden by Best Western @ The Mall to Amritsar, promising our guests an unparalleled hospitality experience in the heart of the city. Keep an eye out for the highly anticipated grand opening in 2025,” announced Mr. Atul Jain, COO of BWH Hotels for India, Sri Lanka, and Bangladesh.

The announcement of this new partnership and the forthcoming opening of Aiden by Best Western @ The Mall Amritsar has generated considerable buzz within the hospitality industry. Travelers and locals alike eagerly await the chance to experience the innovative design, personalized service, and trendy ambiance that this boutique hotel promises to deliver.

With its strategic location in the bustling city of Amritsar, Aiden by Best Western @ The Mall is poised to become a popular choice for discerning travelers seeking a blend of modern comforts and authentic local experiences. Whether visiting for business or pleasure, guests can look forward to an extraordinary stay at this latest addition to the Aiden by Best Western brand.

As the countdown begins for the grand opening in 2025, the anticipation for Aiden by Best Western @ The Mall Amritsar continues to grow. Soon, visitors will have the opportunity to immerse themselves in the unique charm and contemporary elegance that defines this exceptional boutique lifestyle hotel.