31st March 2023: Brij Hotels co-founded by Udit & Anant Kumar has announced the appointment of Sandeep Singh as Vice President Sales. Brij Hotels currently operate 7 properties across India, in Uttar Pradesh (Varanasi), Rajasthan (Kukas, Pali, Jawai, Bikaner and Jaipur) and Himachal Pradesh (Dalhousie). Sandeep will lead the sales efforts for seven operational hotels and develop strategies for upcoming properties.
With over 25 years of experience in the luxury hospitality industry, Sandeep Singh is a seasoned professional with extensive knowledge of the market. Prior to joining Brij Hotels, Sandeep served as the Director of Sales and Marketing for the Gujarat region at The Leela Palace Hotels and Resorts, where he played a crucial role in strengthening the brand’s presence across multiple locations. Sandeep started his career with Jaypee Hotels and subsequently worked at Ananda in the Himalayas, and Hyatt Amritsar before moving up the ranks to become the Director of Sales at Lemon Tree Hotels. He has also held key positions at several Indian and international brands, including Sterling Holiday Resorts, Keys Hotels, and Summit Hotels.
Commenting on the appointment, Anant Kumar and Udit Kumar, Co-founders of Brij Hotels said ‘We are exhilarated to have Sandeep on board to take immediate charge of the sales function at Brij. He will be working closely with all unit heads and the frontline sales team, ensuring that we continue to deliver exceptional experiences to our guests and stakeholders. With his extensive experience and proven track record in the luxury hospitality segment, we are certain that Sandeep will become a key asset to Brij Hotels.’
‘Having worked in the industry for many years, I am excited to bring my experience to Brij Hotels and help drive the brand’s strategic business direction to new heights. I look forward to working with the team and contributing to the continued success of the company,” Sandeep commented in his speech to the media,
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