Mumbai, March, 2025 : Bira 91 Taproom has unveiled its latest creation, the Hazy Passion IPA, a bold and tropical craft beer that promises to redefine the craft beer experience. This limited-edition brew is the result of a collaboration between Bira 91 Taproom and a collective of skilled brewers, showcasing the artistry and creativity behind modern brewing.
The Hazy Passion IPA is a visually striking beer, pouring a golden haze with a soft, pillowy head. It features vibrant flavors of passion fruit, ripe pineapple, and zesty lemon, achieved through the use of premium New Zealand hops – Motueka, Superdelic, and Nectaron – combined with Pineapple Passion yeast. The result is a luscious, velvety beer with a creamy mouthfeel and a subtle, lingering bitterness that balances its tropical juiciness.
The launch event, held at Bira 91 Taproom in Kamala Mills, Mumbai, brought together beer enthusiasts, industry professionals, and craft beer connoisseurs for an exclusive tasting session. The evening was further elevated with live music and DJ performances, creating a vibrant atmosphere to celebrate the new release.
Hazy Passion IPA is now available exclusively at Bira 91 Taprooms across Mumbai, offering beer lovers a chance to experience this innovative brew firsthand.
About Bira 91 Taproom and Bira 91
Bira 91 Taproom is the experiential brewing space by Bira 91, a leading craft beer brand in India known for its innovative and flavorful beers. The Taproom serves as a hub for beer enthusiasts to explore Bira 91’s diverse and experimental brews in a dynamic and interactive setting. It reflects the brand’s commitment to creativity, flavor, and craftsmanship.
Bira 91 is a modern beer brand that aims to bring flavorful beers to the global market. With a diverse portfolio of award-winning beers, Bira 91 has established itself as one of the fastest-growing beer brands worldwide. The brand operates four breweries in India and is enjoyed in over 1,000 towns and cities across 18 countries. Known for its playful and innovative approach, Bira 91 continues to push the boundaries of craft beer.