NEW DELHI – Forget the stereotypical hotel entertainment; the latest luxury for modern travelers isn’t just a spa day, but a story. In a vibrant response to the global resurgence of reading, the Radisson Hotel Group (RHG) is transforming its properties into cultural hubs, proving that the next chapter for hospitality is written in books.
The group recently celebrated the fifth edition of its signature initiative, Literary Escapes, at the Radisson Blu Plaza Hotel in Delhi, signaling a strategic pivot from conventional cultural offerings to curated, intellectual experiences.
The Rise of the Reader and the ‘Bibliotourist’
The narrative surrounding reading has undergone a dramatic shift. The debates over print versus digital have evolved into a new reality where both coexist, fueled by a new generation of booktubers and literary influencers. This revival isn’t just about reading more, but reading differently—seeking community, connection, and deeper cultural immersion.
Radisson is tapping directly into this zeitgeist with Literary Escapes, a bespoke collaboration with publishing giant Simon & Schuster India. The initiative is designed to blend the joy of words with the spirit of wanderlust, creating what industry insiders call ‘bibliotourism’—where travelers seek authentic cultural and storytelling experiences alongside luxury accommodation.
An Immersive Chapter in Delhi
The Delhi edition brought this concept to life, featuring acclaimed author, historian, and cultural critic Dr. Rakshanda Jalil. The event transformed the hotel into a dynamic literary salon, complete with book lounges, pop-up libraries, and a compelling session with the author, celebrated for works like “Love in the Time of Hate” and “Invisible City.”
“At Radisson Hotel Group, hospitality goes beyond accommodation—it is about creating experiences that inspire and connect,” said Nikhil Sharma, Managing Director & COO, South Asia, for RHG. “Through initiatives like Literary Escapes, we bring together literature, culture, and travel, reinforcing our hotels as vibrant cultural hubs. Bibliotourism is shaping today’s journeys, and we are proud to lead with such immersive storytelling platforms.”
Earlier this sentiment was echoed by their publishing partner. Sanjiv Gupta, Managing Director of Simon & Schuster India, added, “Literary Escapes reflects the importance of books as a bridge to empathy and connection. We are delighted to support an initiative that allows readers to discover our works in inspiring settings.”
A Growing Legacy of Stories
Literary Escapes is more than a one-off event; it’s a growing legacy. Over the years, the series has hosted a roster of celebrated voices, including diplomat-novelist Vikas Swarup, author Advaita Kala, and writers Benyamin and Kasturi Mahanta, across picturesque destinations like Dharamshala.
By continuing to curate these unique experiences, Radisson Hotel Group is not just hosting guests—it’s inviting them into a story, reinforcing its mission to create meaningful connections and memorable stays for the discerning, culturally-curious traveler.
