Beyond Green, Preferred Travel Group’s hospitality portfolio with a focus on sustainability, has announced major expansion of its international network to 52 properties in 22 countries. The expansion comes as the travel sector sees record demand for certified sustainable hotels, with 68% of international travelers expressing a desire for green hotels based on recent market research.
International Portfolio Growth
The network has added a number of high-profile properties that are leaders in sustainability:
- ARTEM Asturias (Spain): A seashore hideaway adopting creative marine conservation programs
- Dromoland Castle Hotel (Ireland): A century-old property reducing its carbon footprint through investments in renewable energy
- ENVI Sisini Serengeti (Tanzania): A wildlife lodge leading in wildlife conservation endeavors
- Bio- and Wellnessresort Stanglwirt (Austria): An alpine resort known for organic farming as well as its zero-waste policy
Within the Indian marketplace, three existing properties continue to lead the field in sustainable luxury:
- The Leela Palace Bengaluru: Investing in state-of-the-art water recycling technologies saving 30 million liters each year
- The Leela Palace Udaipur: Adopting solar power solutions for 40% of property requirements
- Suryagarh Jaisalmer: Delivering benefits to local artisan communities through responsible tourism practices
Strategic andBeyond Partnership
The enhanced partnership with conservation-led operator andBeyond is a significant milestone, adding 23 properties to the portfolio. Significantly included are:
- andBeyond Punakha River Lodge (Bhutan): Integrating cultural heritage with low-impact design
- andBeyond Phinda Forest Lodge (South Africa): Pioneering rhino conservation initiatives
- andBeyond Ngala Tented Camp (South Africa): Having robust anti-poaching programs in place
This alliance boosts Beyond Green’s product in major safari markets while enhancing its conservation reputation. The properties will be incorporated into Beyond Green’s “Plan Your Trip“ program, providing carefully curated sustainable travel experiences.
Climate Action Commitment
The growth is in line with Preferred Travel Group’s aggressive Climate Action Plan, which entails:
- 50% reduction in carbon across operations by 2030
- Net-zero emissions goal by 2050
- Five-pillar approach: Measurement, Decarbonization, Regeneration, Collaboration, and Sustainable Financing
“Every Beyond Green property is subjected to a thorough 50-point sustainability review,” said Saurabh Rai, Executive Vice President for South Asia, Middle East & Africa. “Our growth is both driven by market need and our passion for reimagining hospitality practices.”
Verification and Standards
Beyond Green has rigorous membership standards on three core pillars:
- Environmental Stewardship: Energy efficiency, waste minimization, and protection of biodiversity
- Cultural Preservation: Indigenous heritage and traditions support
- Community Impact: Social development programs, local sourcing, and fair wages
Properties must show quantifiable impact in every category, with annual audits maintaining ongoing compliance.
Industry Context
The expansion is in line with sustainable travel solutions enjoying a 12-15% premium price, industry analysts say. Beyond Green’s expansion represents changing customer behavior, with 72% of luxury tourists now factoring in sustainability issues in accommodation options.
Through this strategic growth, Beyond Green solidifies its position as the hospitality sector’s most reputable array of sustainable hotels, providing tourists genuine eco-sensitive experiences without sacrificing luxury or comfort. The expansion of the network will continue to spur innovation in the practice of sustainable hospitality across the globe.