Barbeque Nation’s latest digital film turns the spotlight on a side of mothers we often overlook — their unapologetic love for food. Released around Mother’s Day, the film is a heartfelt and relatable tribute to moms who embrace food with childlike excitement and joy.
Conceptualised by Makani Creatives and produced by STOM Productions, the film showcases a mother at Barbeque Nation, endearingly talking about her little one ‘Chutki’s’ love for food. How she can polish an entire plate of papdi chaat, gets excited at the mention of ‘paani puri,’ and can never quite have enough kulfi. The mother mirrors her child’s enthusiasm, indulging in second servings, stealing bites, and losing herself in the joy of eating.
In a heartwarming reveal, the audience discovers that Chutki is still in her mother’s womb. The cravings and excitement she describes are not just her baby’s, but her own – a tender portrayal of how food becomes a bond between mother and child even before birth.
Speaking on the campaign, Nakul Gupta, CMO, Barbeque Nation, said: “We often celebrate mothers for the meals they lovingly prepare, but rarely talk about their own love for food. Even less explored is the perspective of an expectant mother’s cravings, a unique way she connects with her child. Mother’s Day felt like the perfect occasion to celebrate the foodie in every mom.”
The campaign reinforces Barbeque Nation’s purpose of bringing people closer through food experiences. Released ahead of Mother’s Day, the film was launched across digital and social platforms in multiple languages: Hindi, Kannada, Tamil, Telugu, Bengali, and Malayalam, to resonate with audiences across markets.
