AllKnown Marketers Appointed to Boost Mauritius Tourism in India

Port Louis, 18 July 2023 – The Mauritius Tourism Promotion Authority (MTPA) has enlisted the services of AllKnown Marketers to spearhead trade, marketing, and communication endeavors aimed at further establishing Mauritius as a premier luxury holiday destination. With a focus on showcasing the island’s diverse cultural heritage, traditions, religions, and culinary delights, the collaboration aims to reaffirm Mauritius’ allure beyond its pristine beaches.

Commenting on this appointment, Mr. Arvind Bundhun, Director of the MTPA, says, “We welcome AllKnown Marketers on board and are confident that with the support of our local stakeholders, there is room for further achievement. Our strategy is focused on innovative trade, PR, and digital campaigns which will give Indian travellers the true essence of the destination. Mauritius is a year-round destination, and we invite you to feel our island energy.”

Mr. Sunil Mathapati, Country Manager, adds, “It gives us immense pride to represent the MTPA in India and work closely with the team to curate unparalleled travel experiences for the Indian market. Mauritius as a destination has bountiful offerings and hence has an immense potential to entice new-age travellers across all segments. We are working towards aligning our activities with MTPA’s strategy and charting out an extensive calendar to grow the brand’s presence in India.”

Mauritius, renowned globally for its paradisiacal landscapes and idyllic setting in the Indian Ocean, is poised to captivate Indian tourists with its abundance of attractions. The collaboration between the MTPA and AllKnown Marketers aims to showcase the richness of the Mauritian experience, enticing new-age travellers to explore the destination’s unique offerings. 

As AllKnown Marketers assumes the responsibility of promoting Mauritius, it will implement innovative trade initiatives, public relations efforts, and digital campaigns to enhance brand visibility and foster a deeper connection between Indian travellers and the island’s vibrant culture and natural wonders. With its year-round appeal, Mauritius invites Indian tourists to immerse themselves in its island energy and discover the true essence of this captivating destination.

Author: Jaun Shahi

Journalist, Sub-Editor, Travellers’ World Jaun is a soft-spoken and gentle soul who thrives as a Journalist with his exceptional observation skills and an eye for intricate details. He is a true multitasker who efficiently handles various tasks and always brings a professional approach to everything he does. His genuine team spirit makes him an integral part of the TW family, as he consistently collaborates and supports his colleagues.