India, April 9, 2025: Goa’s glistening coastline and vibrant nightlife have made it one of India’s most sought-after travel destinations. However, beyond the bustling beaches lies a world waiting to be explored, rich in heritage, artistry, and local traditions, where colonial-era mansions, serene spice plantations, and vibrant markets tell the story of Goa’s deep-rooted cultural legacy.
To bring this lesser-known side of Goa into the spotlight, Airbnb, in collaboration with the Goa Tourism Department, proudly launches ‘Goa Unseen’—a digital guidebook that takes travellers beyond the obvious, uncovering the very soul of the state through its hidden cultural treasures and heritage gems.
As a part of Airbnb and Goa Tourism Department’s Rediscover Goa campaign, the ‘Goa Unseen’ guidebook is designed to encourage travellers to explore the state’s hidden gems. The guidebook was launched in the presence of Shri Rohan Khaunte, Hon’ble Minister for Tourism, Government of Goa, Amanpreet Singh Bajaj, Airbnb’s Country Head for India and Southeast Asia and renowned Indian actor Abhay Deol, who shares a deep connection with this sunshine state.
The ‘Goa Unseen’ guidebook has been thoughtfully curated with insights from local experts who offer a fresh, authentic perspective of the state. Contributors include culinary maestro Avinash Martins, food writer Nolan Mascarenhas, artist, and content creator Siddharth Kerkar, GoaGetterr founder Garv Vohra, travel writer Insia Lacewalla, and TV host and content creator Scarlett Rose. Each of them has shared their personal favourite recommendations for Goa – from off-the-beaten-path cultural landmarks, to secret culinary delights, and immersive local experiences—that will help travellers uncover Goa’s true essence.
Goa continues to be one of the most popular destinations for Airbnb in India, and the platform has witnessed an over 20% increase in bookings for Goa in 2024 compared to 2023. This surge highlights the increasing interest in the state as a prime vacation spot for tourists from around the world. Particularly, South Goa has seen a significant uptick in bookings, with an over 25% rise in bookings in 2024 versus the previous year. This growth is a testament to travellers seeking new experiences beyond Goa’s well-known hotspots, with many now exploring the state’s serene hinterlands and vibrant local culture.
Amanpreet Singh Bajaj, Airbnb’s Country Head for India and Southeast Asia, said: “Goa has always been a key destination for Airbnb in India, and through initiatives like ‘Rediscover Goa’ and the launch of ‘Goa Unseen’, in partnership with the Goa Tourism Department, we are striving to showcase the state’s rich cultural heritage, dynamic communities, and unique accommodations. With a growing community of hospitality entrepreneurs, Airbnb remains committed to fostering responsible tourism and helping travellers experience the authentic, lesser-known side of Goa.”
Commenting on the Rediscover Goa 2.0 campaign & Goa Unseen guidebook, Shri Rohan Khaunte, Hon’ble Minister for Tourism, Government of Goa, commented, “Tourism is the backbone of Goa’s economy, and our focus on regenerative tourism ensures that its benefits reach local businesses, communities, and a new generation of entrepreneurs. By encouraging homestays, particularly in rural Goa, and empowering women and youth, we are aligning with our Honorable Prime Minister’s vision of Nari Shakti and Yuva Shakti. Furthering our MoU with Airbnb on initiatives like the ‘Goa Unseen’ guidebook, we offer travellers an authentic Goan experience—one that extends beyond the popular hotspots and into the heart of our Goa Beyond Beaches. We are excited to partner with Airbnb once again and look forward to welcoming travellers from around the world to discover the true essence of Goa.”
Indian actor Abhay Deol added: “Goa has always been a place of discovery for me, a sanctuary where creativity, nature, and community thrive. Over the years, I’ve been exploring its hidden gems – from lush forests, lesser-known beaches to unique local experiences – all of which have inspired my journey. Through ‘Goa Unseen,’ I’m excited to share this side of Goa and invite travellers to experience its true essence. With Airbnb, I hope you’ll find your own connection to Goa’s vibrant soul.”
With Goa Unseen, Airbnb invites travellers to look beyond the familiar and embark on a journey through the state’s unseen wonders. Whether it’s exploring tranquil hinterlands, discovering artistic enclaves, or indulging in local culinary treasures, this guidebook is the ultimate companion to experiencing Goa in a whole new way.