National, July 21, 2023 – AirAsia Superapp, has announced a partnership with STAAH, a hotel distribution and booking technology specialist, in an effort to expand its package travel offerings.
With this integration, AirAsia Superapp will now have a direct connection to over 18,000 properties, thereby widening the range of travel options available to the thousands of travelers who use the platform to book their flights, accommodations, and transport.
Tan Mai Yin, Chief Commercial Officer of Airasia Superapp, explains that this move benefits both local hotels and consumers. The partnership with STAAH allows hotels to gain online visibility on the Airasia Superapp platform and reach a diverse audience in Asean. For travelers, this means having more options when it comes to selecting accommodations as part of a complete travel package.
Yin emphasizes that customer data shows a common behavior of booking flights first. Customers prefer the convenience of booking accommodations and transport simultaneously if given the option. They often feel overwhelmed by browsing through multiple booking sites without knowing if they are getting the best deal. By offering a wider range of accommodations to complement their already low-priced flights, consumers can feel confident that they are getting the best overall package.
The airasia Superapp, a business under Capital A, provides consumers with over 15 lines of products and services through its app and website. With a digital ecosystem consisting of 51 million users and 40 million downloads, the platform leverages data and technology to create a personalized and seamless experience for its users. In addition to travel services, users can engage in real-time conversations, join communities, play games, and more. The Airasia Superapp aims to cater to various lifestyle needs and preferences.
Tarun Joukani, Director of STAAH, expresses pride in the connection between STAAH and airasia Superapp. This partnership presents a valuable opportunity for partner hotels to expand their reach, particularly in the Asian region. With STAAH’s extensive presence combined with airasia Superapp’s extensive penetration in the region, partner hotels can convert engaged travelers on the platform into guests.
The partnership between airasia Superapp and STAAH marks a significant step in enhancing the travel experience for consumers while helping hotels increase their visibility and reach in the Asean region.